Privacy policy

Who we are

PREMIDRY is operated by Nicholas Dummigan trading as PREMIDRY. We are responsible for how your personal information is used when you visit premidry.com, buy from us or contact us.

Email: hello@premidry.com
Business address: Parkmore Close, Ballymena.

Information we collect

We collect information you give us, including your name, email address, billing and delivery addresses, telephone number where provided, order details and messages. If you create an account, we also process the information needed to manage it.

Our website and service providers may collect technical and browsing information, including your IP address, device and browser details, pages visited, purchases and cookie identifiers. Optional analytics and advertising tracking depend on your consent choices.

Payments are processed through Shopify Payments. We receive transaction information needed to manage your order, rather than your full payment card details.

How and why we use information

We use your information to:

• Process payments, fulfil orders, arrange delivery and handle returns — to perform our contract with you.
• Answer enquiries and manage accounts — to take steps towards or perform a contract, or for our legitimate interest in providing customer support.
• Keep accounting records and meet applicable legal requirements — to comply with legal obligations.
• Protect our store, prevent fraud and resolve disputes — for our legitimate interests in operating a secure business and protecting our rights, or to meet legal obligations.
• Send eligible customers marketing about our own similar products — for our legitimate interest in promoting our business, subject to the opt-out arrangements below. Where we ask you to subscribe separately, we rely on your consent.
• Understand website use, measure advertising and support relevant advertising using Google Analytics, Google Ads and Meta tracking — with your consent for optional tracking.

If you do not provide information needed to process and deliver an order, we may be unable to complete it.

Marketing emails

We use Shopify Email. If you buy from us, we may email you about our own similar products where you were offered a clear opportunity to opt out when we collected your email address and did not opt out.

You have the right to object to direct marketing at any time. Click the unsubscribe link in any marketing email or contact hello@premidry.com. This does not stop essential messages about your orders.

Who receives your information

We share relevant information with Shopify to operate our store, Shopify Payments to process payments, Shopify Email to send emails, and Royal Mail to deliver orders.

With your consent, Google and Meta receive information through analytics and advertising tools. They may combine it with information they hold to measure advertising or personalise ads. Their privacy notices explain their own processing:

Shopify: https://www.shopify.com/legal/privacy/consumers
Google: https://policies.google.com/privacy
Meta: https://www.facebook.com/privacy/policy/

Information may also be disclosed where necessary to comply with law or protect legal rights.

International processing

Although we deliver only within the UK, providers including Shopify, Google and Meta may process information outside the UK. Where required, transfers rely on UK adequacy arrangements or approved contractual safeguards, such as the UK International Data Transfer Agreement or UK Addendum to standard contractual clauses. Contact us for details of the safeguards relevant to your information and how to obtain a copy.

Cookies and tracking

Essential cookies support functions such as your basket, checkout and security. With your permission, we also use Google Analytics, Google Ads and Meta tracking to understand visits and purchases, measure campaigns and support relevant advertising.

You can accept or reject optional cookies and change or withdraw your consent through our website's cookie settings. Refusing optional cookies does not prevent you from shopping. Our cookie information explains the technologies used and their durations.

How long we keep information

We keep information only for as long as needed for its purpose. Order and payment records are retained for applicable tax and accounting requirements and any relevant claims or disputes. Enquiries are retained while needed to resolve the issue and related follow-up. Account information is retained while needed to provide the account and meet any remaining legal requirements.

Marketing information is retained while we have a valid basis and continuing need to contact you. If you unsubscribe, we may retain a minimal suppression record to ensure you are not contacted again. We review retained information and delete or anonymise it when no longer needed.

Your rights and complaints

Depending on the circumstances, you can request access to your information, correction, deletion, restriction of use or transfer of information to another provider. You can object to processing based on legitimate interests and withdraw consent at any time, without affecting the lawfulness of earlier processing.

To exercise your rights or raise a concern, email hello@premidry.com. We may need to verify your identity. We normally respond within one month, subject to any permitted extension.

You can also complain to the Information Commissioner's Office at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113. You do not have to contact us first.

Updates

We may update this policy when our practices or requirements change. The latest version and update date will appear on this page.

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